There’s not a single other marketing channel in the world that allows you to contact any person on Earth directly - CEO’s, VPs, Owners, you name it.
Cold email is simply just sending an email to somebody who does not know you. We are going to outline effective ways to do this and the processes to implement.
<aside> 🚨 Please note: Cold email is only for business, not for consumers. (You cannot contact homeowners with unsolicited emails for services.)
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Goal of Cold Email is to generate sales calls. This will not get you Clients but will sell potential Clients the idea of hopping on the phone with you.
Identifying and Pinpointing Errors
Problem #1 Email Issue
If you are receiving no inbound calls from your cold emails, then you are having an email issue
Problem #2 Sales Issue
If you are receiving calls in but are not converting, then you are having a sales issue