Overview

Direct Mail/Doorhangers is a great way to target specific areas/zip codes of service that are in need of your service. Creating special or limited time offers around this approach will allow you to hyper grow your service.

This method is typically better after you have been in business for a few months as it is not the cheapest Day 0 option as it typically requires a little more marketing budget to get going. You also want to be familiar of your area and where the best zip codes are to drop before diving into this marketing channel.

Why this marketing channel is great

• Postcards are cheap = Low CACs
• Postcard customers are likely to remain longtime clients = high recurring revenue
• You can hyper-target with high precision, allowing you to qualify Clients/areas before reaching out.

Process

Design

You want to first design a doorhanger/direct mail deliverable for your company. It should have the same branding as your website and other company materials. Below are things to keep in mind when you are designing this.

• Keep design simple, make sure it stands out
• Have a clear call to action
• Provide discount or limited offer
• Make sure it is double sided