Table of Contents

Overview

Google Local Services Ads helps you gain new local jobs through well-placed ads on Google Search when potential customers search for your type of services. This platform allows you to set a budget easily, funnel customer leads into your pipeline, and collect reviews for your business. Additionally, when you sign up for Local Services Ads, you receive a Google Guaranteed business verification. (great for building trust with new leads)

In my opinion, this is the best marketing channel for having customers call you directly - which are the warmest leads and easiest to close. Over time, you will begin to accumulate great reviews and this will turn into an organic way of generating leads through standard Google Search as well.

Benefits of Google LSA

• Increase visibility and reach potential customers on Google at the top of Google search
• Only pay for leads relevant to your cleaning business
• Build trust with Clients by receiving the Google Guarantee or Google Screened badges
• Customers can phone in directly

Action Steps (Pre-Verified)

• [ ] Once you have completed your Module 2: Business Set Up, sign up for Google Local Services Ads here
• [ ] Once you have created an account, you need to get 5 reviews on your account in order to get started. DO THIS IMMEDIATELY. 🚨
  • Ask friends, family, or others in this course program to review swap to get started. Do not stop until you hit 5. Be patient and relentless on continuing to ask your network for reviews until you are at the threshold. Include photos to make it legit. Google does not process all reviews and you will have to ask for more than 5. I would shoot for 10-15 completed reviews just to make sure.
  • You can also get the review on Google My Business (not LSA) and connect the profile to LSA to get to the 5 reviews. LSA does not transfer to Google My Business.