1. Find 3 keywords (you will create content for this)
   • Answer the public - long tail keywords (long and very specific - low competition)
   • subreddit: topics they are talking about
   • exploding topic
2. Create Content
   • Most content doesnt get shared or linked to
   • Not great → won’t get shared or linked
   • How to increase → long and in-depth
     • Longer - 77% more backlinks
   • Add a Hook to Your content
3. Keyword-Optimize for your content
   • give google content context on what your page is all about
     • keyword in these locations
       • title tag
       • first 100 words
       • in your image alt text
       • in an H1 tag
       • In an H2/H3 tag
       • In the last 100 words of your page
       • LSI (terms that show up near your keyword) → scrollto bottom of your keytwords