These sections below will go into each section in detail, provide general processes and action steps for each.
The purpose of marketing is to generate qualified leads for our cleaning business. These leads will turn into customers. In order to grow over time, we want build a marketing engine for our business. We will review various marketing methods in order to do so.
It is worth noting, that you should try all of the aforementioned methods to TEST and see if this particular marketing channel is effective in our area. Because all platforms have geo-specific performances to some degree, it is always best to test then optimize for what works best for you.
If you ever have a lead generation issue, it is because you are not exhausting all of your marketing options to the best of your ability. You need to go ALL IN. Test each channel out and once something is working, double down and continue to grow you business. Cut anything that is not working, but make sure to do a thorough test first (minimum 2 months).